Wednesday, May 20, 2009

Choklate::To Whom It May Concern::The Album Review


When you’re already enamored with an album @ the 7th second mark of the 1st song AND that vibe continues throughout the project… you know you have top notch work on your hands. Choklate splashed some water on the scene when she released her sophomore album To Whom It May Concern. I'm talking about *you’ve been working all day, it’s hot & humid as hell in Alabama, and instead of drinking the water you pour it on * kinda splashing is what she did. As the title track states; “I’m a hard worker… I’m still learning…I’m attracted to doing things the right way… I don’t plan to fail, Now watch Me grow!” All of that is the reason why this album has surpassed her classic 1st, and it is for that reason that
Pink BubbleGum gives To Whom It May Concern 6.5 out of 7 Head Nods.

In an atmosphere where everyone is trying to be someone else, and there’s no distinction between voices on the radio, Choklate drops a stellar collection that shows her growth musically & vocally. Complete with a few head nodders, hip shakers, feet tappers, and heart wrenchers; from subject matter, to melodies, to harmonies, the album is electrifying. No need for you to skip or hop over a track, no need to fast forward… you will however, eventually put it on shuffle because of the constant rewind factor.

I love @least 80% of the songs on the album, but even the ones that may not be my immediate “go to” song still get played all the way through; either because the production is beautiful and the instruments take me away, or the words speak to my soul. TWIMC has a retro appeal with 2009 kinda flair. Channeling the great music of the early 90s; the production team created an album with that feel good beat that music is missing these days… complemented ever so beautifully by the voice filled with passion, depth, and soul that is Choklate herself.

Songs garnering honorable mention that get double play: No Answer, Aint It Funny Interlude, Time Tells Intro, Suns Out, Completely Interlude, and of course To Whom It May Concern. We hooked you up with a listening party a while ago HERE, so check it out again if you need that motivation. Otherwise get the new album, and the 1st, aptly titled Choklate from FatBeats.com/ Dustygroove.com/ Amazon.com, support good music from great artists. Hit up Choklate, tell her you love her music… FaceBook: Choklate Moore, Twitter, http://www.myspace.com/listen2chok

To Whom It May Concern, this ^^^ is your summer banger!
Head Nod Scale
1=Don't waste your time like I did mine.
2=Waste your time like I did mine but I dare you to disagree.
3=Well, there was the single.
4=If it were a hand in spades there's "two and a possible".
5=It's a "good" album. Meaning at least 3 or 4 solid songs.
6=Really Good Project. Has the "Rewind Factor" more than once.
7=The number of completion. Great Album. Instant Classic.

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2 Comments:

OpenID souluk1984 said...

Great review of a great album. I only listened to her debut a few days ago, then i got hold of this and was blown away.

Great voice, great songs, great production!

May 21, 2009 at 4:06 AM  
Blogger PinkBubbleGum said...

Our sentiments exactly! Blown away is the truth!

May 21, 2009 at 10:54 AM  

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